Social Media and Digital Marketing Analyst

Responsibilities: Manage eZine Learning’s day-to-day social media and digital marketing activities. Plan, schedule, publish, and monitor content across Instagram, Facebook, LinkedIn, TikTok, YouTube, X, and other relevant platforms. Maintain the approved content and campaign calendars. Use Metricool to schedule content, monitor accounts, and analyse performance. Create and coordinate graphics, videos, advertisements, and promotional materials using Figma, HeyGen, Runway, and related tools. Monitor comments, messages, brand mentions, and audience sentiment. Support and execute search engine optimisation activities. Use Semrush, Google Search Console, and other SEO tools to monitor keywords, rankings, website performance, and competitors. Execute email campaigns, newsletters, automated sequences, and learner-engagement communications using Resend and other email-marketing tools. Manage approved SMS and WhatsApp marketing campaigns, including reminders, promotions, follow-ups, and engagement messages. Maintain audience lists, segmentation, consent records, opt-outs, and suppression requirements. Track campaign reach, engagement, website traffic, leads, registrations, conversions, and attributable revenue. Prepare weekly and monthly performance reports with clear findings and recommendations. Conduct campaign testing and make data-informed improvements. Collaborate with leadership, content, design, sales, partnerships, product, and technical teams. Ensure that all campaigns comply with eZine Learning’s brand, approval, privacy, and communication standards. Requirements: Bachelor’s degree or equivalent experience in marketing, communications, business, data analytics, or a related field. Relevant experience in social media management, digital marketing, campaign analysis, or content performance. Working familiarity with Metricool, Semrush, HeyGen, Runway, Resend, and Figma. Familiarity with email-marketing, SMS-marketing, and WhatsApp-marketing platforms. Experience with Meta Business Suite, Google Analytics, Google Search Console, and social media analytics tools. Understanding of SEO, keyword research, audience segmentation, content optimisation, and conversion tracking. Ability to interpret data and translate findings into practical recommendations. Strong written communication, analytical, organisational, and time-management skills. Ability to manage multiple campaigns and deadlines within a remote working environment. A portfolio or examples of relevant campaigns, reports, content, or analytics work. Preferred Experience: Experience with the WhatsApp Business Platform and SMS providers such as Twilio, Termii, Brevo, or equivalent platforms. Familiarity with Google Tag Manager, Meta Pixel, UTM tracking, CRM systems, and marketing automation. Experience within education, technology, subscription services, or an early-stage organisation.

Responsibilities: Manage eZine Learning’s day-to-day social media and digital marketing activities. Plan, schedule, publish, and monitor content across Instagram, Facebook, LinkedIn, TikTok, YouTube, X, and other relevant platforms. Maintain the approved content and campaign calendars. Use Metricool to schedule content, monitor accounts, and analyse performance. Create and coordinate graphics, videos, advertisements, and promotional materials using Figma, HeyGen, Runway, and related tools. Monitor comments, messages, brand mentions, and audience sentiment. Support and execute search engine optimisation activities. Use Semrush, Google Search Console, and other SEO tools to monitor keywords, rankings, website performance, and competitors. Execute email campaigns, newsletters, automated sequences, and learner-engagement communications using Resend and other email-marketing tools. Manage approved SMS and WhatsApp marketing campaigns, including reminders, promotions, follow-ups, and engagement messages. Maintain audience lists, segmentation, consent records, opt-outs, and suppression requirements. Track campaign reach, engagement, website traffic, leads, registrations, conversions, and attributable revenue. Prepare weekly and monthly performance reports with clear findings and recommendations. Conduct campaign testing and make data-informed improvements. Collaborate with leadership, content, design, sales, partnerships, product, and technical teams. Ensure that all campaigns comply with eZine Learning’s brand, approval, privacy, and communication standards.

Requirements: Bachelor’s degree or equivalent experience in marketing, communications, business, data analytics, or a related field. Relevant experience in social media management, digital marketing, campaign analysis, or content performance. Working familiarity with Metricool, Semrush, HeyGen, Runway, Resend, and Figma. Familiarity with email-marketing, SMS-marketing, and WhatsApp-marketing platforms. Experience with Meta Business Suite, Google Analytics, Google Search Console, and social media analytics tools. Understanding of SEO, keyword research, audience segmentation, content optimisation, and conversion tracking. Ability to interpret data and translate findings into practical recommendations. Strong written communication, analytical, organisational, and time-management skills. Ability to manage multiple campaigns and deadlines within a remote working environment. A portfolio or examples of relevant campaigns, reports, content, or analytics work. Preferred Experience: Experience with the WhatsApp Business Platform and SMS providers such as Twilio, Termii, Brevo, or equivalent platforms. Familiarity with Google Tag Manager, Meta Pixel, UTM tracking, CRM systems, and marketing automation. Experience within education, technology, subscription services, or an early-stage organisation.