Growth Marketing Manager

Responsibilities: User Acquisition (Primary Focus): Plan and execute paid campaigns on Meta (Facebook & Instagram), TikTok and Google Ads (UAC/App campaigns) Optimize campaigns for installs (CPI) and conversions (subscriptions) Continuously test creatives, audiences, and messaging Social Media Growth Manage and grow SmartMeal’s presence on Instagram, TikTok and YouTube Shorts Create and execute content strategy: Short-form videos (food, recipes, lifestyle) and App feature highlights Work with designers/video editors to produce content SEO & Website Growth: Optimise the website for organic traffic: keyword research (nutrition, recipes, health) and on-page SEO (titles, meta, structure) Build content strategy for blog posts and landing pages for app features Improve ranking and drive organic installs App Store Optimisation (ASO): Optimise App Store & Google Play listings for keywords, screenshots, and descriptions. Improve conversion rate from store visitors → installs Conversion & Funnel Optimisation: Analyse the full funnel: Ad → App Store → Install → Subscription Improve onboarding conversion and Free / Paid conversion Run A/B tests on messaging, pricing, and UX Analytics & Reporti