Growth Marketing Manager

Responsibilities: User Acquisition (Primary Focus): Plan and execute paid campaigns on Meta (Facebook & Instagram), TikTok and Google Ads (UAC/App campaigns) Optimize campaigns for installs (CPI) and conversions (subscriptions) Continuously test creatives, audiences, and messaging Social Media Growth Manage and grow SmartMeal’s presence on Instagram, TikTok and YouTube Shorts Create and execute content strategy: Short-form videos (food, recipes, lifestyle) and App feature highlights Work with designers/video editors to produce content SEO & Website Growth: Optimise the website for organic traffic: keyword research (nutrition, recipes, health) and on-page SEO (titles, meta, structure) Build content strategy for blog posts and landing pages for app features Improve ranking and drive organic installs App Store Optimisation (ASO): Optimise App Store & Google Play listings for keywords, screenshots, and descriptions. Improve conversion rate from store visitors → installs Conversion & Funnel Optimisation: Analyse the full funnel: Ad → App Store → Install → Subscription Improve onboarding conversion and Free / Paid conversion Run A/B tests on messaging, pricing, and UX Analytics & Reporting: Track and report on CAC (Customer Acquisition Cost), CPI (Cost per Install), conversion rates and retention (DAU/MAU) Use tools like firebase/GA4, Meta Ads manager, app store connect/play console Requirements: A minimum of 3 years in a related field. A minimum of a degree. Growth marketing and performance marketing skills User Acquisition App Store Optimization (ASO) Data Analytics Content strategy skills Mobile App marketing skills Subscription marketing skills

Responsibilities: User Acquisition (Primary Focus): Plan and execute paid campaigns on Meta (Facebook & Instagram), TikTok and Google Ads (UAC/App campaigns) Optimize campaigns for installs (CPI) and conversions (subscriptions) Continuously test creatives, audiences, and messaging Social Media Growth Manage and grow SmartMeal’s presence on Instagram, TikTok and YouTube Shorts Create and execute content strategy: Short-form videos (food, recipes, lifestyle) and App feature highlights Work with designers/video editors to produce content SEO & Website Growth: Optimise the website for organic traffic: keyword research (nutrition, recipes, health) and on-page SEO (titles, meta, structure) Build content strategy for blog posts and landing pages for app features Improve ranking and drive organic installs App Store Optimisation (ASO): Optimise App Store & Google Play listings for keywords, screenshots, and descriptions. Improve conversion rate from store visitors → installs Conversion & Funnel Optimisation: Analyse the full funnel: Ad → App Store → Install → Subscription Improve onboarding conversion and Free / Paid conversion Run A/B tests on messaging, pricing, and UX Analytics & Reporting: Track and report on CAC (Customer Acquisition Cost), CPI (Cost per Install), conversion rates and retention (DAU/MAU) Use tools like firebase/GA4, Meta Ads manager, app store connect/play console

Requirements: A minimum of 3 years in a related field. A minimum of a degree. Growth marketing and performance marketing skills User Acquisition App Store Optimization (ASO) Data Analytics Content strategy skills Mobile App marketing skills Subscription marketing skills